Nano-influencers: 1,000–10,000 followers Micro-influencers: 10,000–50,000 followers Mid-tier influencers: 50,000–500,000 followers Macro-influencers: 500,000–1,000,000 followers Mega-influencers: 1,000,000+ followers How many…
Captiv8 is an internet platform that allows influencers to own, promote and monetize their audience. San Francisco, California,…
Reach Highly Specific Audience Directly Cut Through the Noise Boost Engagement Build Brand Authenticity Reap a Return on…
Microtargeting is a form of targeting that uses recent technological developments to gather large amounts of online data.…
Micromarketing is an approach to advertising that tends to target a specific group of people in a niche…
Simply put, micro refers to small things and macro refers to big things. Each of these terms appears…
Auto-renewal charges seem convenient, but when you want the charges to stop, some companies aren’t exactly responsive and…
Reach or niche? Focus on relevance Know who your audience aspires to Consider their following Check engagement rates…
Macro-segmentation is another term for traditional network segmentation. The goal of macro-segmentation is to break up a network…
Customer micro-segmentation is the practice of dividing a company’s customers into groups relevant to a particular business. The…