Consumers behaviour is studied in Microeconomics. What are micro and macro aspects of consumer behaviour In summary, the…
Coca-Cola. You can’t get much more specific than the “Share a Coke” campaign. With individual names printed on…
Influencer marketing is becoming a big trend in 2022 and beyond. Key trends include a growing popularity of…
TikTok tends to have high levels of engagement which makes pricing even more cost-effective, and well below YouTube…
Nano-influencers: 1,000–10,000 followers Micro-influencers: 10,000–50,000 followers Mid-tier influencers: 50,000–500,000 followers Macro-influencers: 500,000–1,000,000 followers Mega-influencers: 1,000,000+ followers How many…
Captiv8 is an internet platform that allows influencers to own, promote and monetize their audience. San Francisco, California,…
Reach Highly Specific Audience Directly Cut Through the Noise Boost Engagement Build Brand Authenticity Reap a Return on…