Reverse psychology is a new promising approach for a brand to differentiate itself from others. Its application in…
Segmentation involves dividing the market into subgroups based on demographic, geographic, psychographic, and/or behavioural characteristics. Targeting involves selecting…
What is Brand Positioning? Brand positioning is the process of positioning your brand in the mind of your…
Branding is about sticking a brand onto something. Positioning is about helping customers categorise a brand. Is branding…
Check Out Influencers Already Talking About Your Brand Look at Who Your Target Audience is Already Engaging With…
Brand can be classified in different types on different basis such as on the basis of ownership, on…
A product’s positioning involves what customers think about its features and how they compare it to competing products.…
Positioning. The final stage of the Stp model, positioning, is where you use the insights gained from segmentation…
Definition: Positioning defines where your product (item or service) stands in relation to others offering similar products and…
Determine your current brand positioning Create a brand essence chart Identify your competitors Conduct competitor research Identify your…