Positioning. The final stage of the Stp model, positioning, is where you use the insights gained from segmentation…
Definition: Positioning defines where your product (item or service) stands in relation to others offering similar products and…
Determine your current brand positioning Create a brand essence chart Identify your competitors Conduct competitor research Identify your…
Starbucks found a niche market where it identified what makes its customers happy, and has delivered it to…
Brand positioning has been defined by Kotler as “the act of designing the company’s offering and image to…
They care for your skin and provide outstanding protection and freshness with various fresh and natural ingredients. Since…
Learn from mistakes Tony Tan Caktiong, the visionary behind every child’s fast food craving, Jollibee, shared that mistakes…
Creativity allows us to view and solve problems more openly and with innovation. Creativity opens the mind. A…
The most classic examples of subliminal advertising and messaging include: Embedding a message in a song, either in…
What is Brand Leadership? The definition. Brand leadership refers to the techniques and strategies that organisations use to…