Philip Kotler is widely acknowledged as the father of modern marketing and with 57 books to his name…
According to Philip Kotler, “Promotion includes all the activities the company undertakes to communicate and promote its products…
Lazada vs Shopee: Final Thoughts If you want to save more on your purchases (including shipping costs), Shopee…
An attribution model is the rule, or set of rules, that determines how credit for sales and conversions…
People are the most important element of any service or experience. Services tend to be produced and consumed…
There are five elements of a marketing mix, otherwise known as “the five P’s,” of marketing: product, price,…
A commercial district or commercial zone is any part of a city or town in which the primary…
The communication process refers to a series of actions or steps taken in order to successfully communicate. It…
Tesco (26.9% market share) Sainsbury’s (14.6%) Asda (14.1%) Aldi (9.3%) Morrisons (9.1%) Lidl (7.1%) Co-op (6.5%) Waitrose (4.7%)…
As mentioned above, the 4Ps include Place, Price, Product and Promotion. The 7Ps model, on the other hand,…