A PESTLE analysis is just one of several components that should go into your full marketing plan. Other…
A digital marketing mix is an approach to a marketing strategy that provides a balance of multiple media…
At the core of any retail marketing plan is the mix consisting of the four Ps (Product, Price,…
Promotional Objectives are goals of marketing communications such as advertising. Market promotion is an integral part of marketing…
What Is a Marketing Mix? A marketing mix includes multiple areas of focus as part of a comprehensive…
Cost Customers Channels of distribution Competition Compatibility What are the 5 C’s in project management These five elements;…
The building blocks of an effective marketing strategy include the 6 P’s of marketing: product, price, place, promotion,…
Philip Kotler is widely acknowledged as the father of modern marketing and with 57 books to his name…
According to Philip Kotler, “Promotion includes all the activities the company undertakes to communicate and promote its products…
Lazada vs Shopee: Final Thoughts If you want to save more on your purchases (including shipping costs), Shopee…