The full path model is the most extensive and technical multi-touch attribution model. In its purest form, the…
The campaign includes a series of three connected emails delivered over a set period of time. What is…
Identify your target audience Craft your message Plan out your campaign Start your campaign Evaluate and adjust What…
The five elements need to be considered as assets which the organisation has committed to its current marketing…
Google Analytics uses the Last Interaction attribution model. This means that 100% of the credit for a goal…
Attribution models let you choose how much credit each ad interaction gets for your conversions. Attribution models can…
These include print media (newspapers, newsmagazines), broadcast news (radio and television), and the Internet (online newspapers, news blogs,…
Marketing mix modeling (MMM) is a time-tested method for measuring the impact of your marketing. It’s how many…
The Short Definition: Put simply, marketing attribution is the analytical science of determining which marketing tactics are contributing…
Subtract the cost of the product from the sale price of the item. For example, if you sell…