Marketing mix modeling (MMM) is a time-tested method for measuring the impact of your marketing. It’s how many…
What is Multi-touch attribution? Multi-touch attribution is a marketing effectiveness measurement technique that takes all of the touchpoints…
About the different attribution models First click: Gives all credit for the conversion to the first-clicked ad and…
The M5 Small Business Essentials Series is designed to help you build a strong foundation of fundamentals and…
Consult with your marketing team Define your KPIs and metrics Select your marketing dashboard software Connect to data…
Start with the data Set up regression Setup & run optimization How do I identify my target market?…