Consumer behavior is the study of how people make decisions about what they buy, want, need, or act…
The full path model is the most extensive and technical multi-touch attribution model. In its purest form, the…
In marketing attribution, there are four types of models we are going to cover, single touchpoint models, multi-touchpoint…
Micro-influencers (accounts with one thousand to ten thousand followers earn on average $1,420 per month, and mega-influencers (accounts…
There were two main ideas that he put forward that became influential: dispositional (internal cause) vs situational (external…
A strategic planning model is how an organization takes its strategy and creates a plan to implement it…
When leaders formulate a strategy, it helps them understand their strengths and weaknesses. This way, they can capitalize…
Traditional PR is the direct approach to public relations that utilises conventional channels such as television, radio, leaflets,…
PR can stretch advertising dollars by increasing a company’s exposure in the trade press. It can help build…
You can dropship from Shein, but you cannot use any of their product images that include models. This…