What is Marketing Mix. Definition: The marketing mix refers to the set of actions, or tactics, that a…
External influences include: community members, family, culture and traditions, friends, technology, and the media. What are the methods…
Business-to-business (B2B) e-commerce refers to the electronic exchange of products, services or information between businesses rather than between…
First Interaction attribution assigns 100% credit to touchpoints that initiate conversion paths. What are the 4 attribution types…
Four generic business-level strategies emerge from these decisions: (1) broad cost leadership , (2) broad differentiation , (3)…
Attribution AI, as part of Intelligent Services, is a multi-channel algorithmic attribution service that calculates the influence and…
Marketing mix modeling is a statistical method of determining the effectiveness of marketing campaigns by breaking down aggregate…
Integrated marketing communications (IMC) provide an approach designed to deliver one consistent message to buyers through an organization’s…
Machine learning is related to other mathematical techniques and also with data mining which encompasses terms such as…
Attribution modelling paves the way for better understanding of customer behaviour. This not only helps in the improvement…