Four generic business-level strategies emerge from these decisions: (1) broad cost leadership , (2) broad differentiation , (3)…
Attribution AI, as part of Intelligent Services, is a multi-channel algorithmic attribution service that calculates the influence and…
Marketing mix modeling is a statistical method of determining the effectiveness of marketing campaigns by breaking down aggregate…
Integrated marketing communications (IMC) provide an approach designed to deliver one consistent message to buyers through an organization’s…
Machine learning is related to other mathematical techniques and also with data mining which encompasses terms such as…
Attribution modelling paves the way for better understanding of customer behaviour. This not only helps in the improvement…
Cost of Data Mining: Data mining can be very expensive as it requires specialized hands to handle the…
Consumer behavior is the study of how people make decisions about what they buy, want, need, or act…
The full path model is the most extensive and technical multi-touch attribution model. In its purest form, the…
In marketing attribution, there are four types of models we are going to cover, single touchpoint models, multi-touchpoint…