A GLB file (. glb), which stands for “GL Transmission Format Binary file”, is a standardized file format…
What are Acquisition Loops? In short, acquisition loops are self-reinforcing actions built into a product or service which…
Guerrilla marketing is an advertising strategy that uses unconventional tactics to delight and attract customers. It is an…
What is Marketing Mix. Definition: The marketing mix refers to the set of actions, or tactics, that a…
External influences include: community members, family, culture and traditions, friends, technology, and the media. What are the methods…
Business-to-business (B2B) e-commerce refers to the electronic exchange of products, services or information between businesses rather than between…
First Interaction attribution assigns 100% credit to touchpoints that initiate conversion paths. What are the 4 attribution types…
Four generic business-level strategies emerge from these decisions: (1) broad cost leadership , (2) broad differentiation , (3)…
Attribution AI, as part of Intelligent Services, is a multi-channel algorithmic attribution service that calculates the influence and…
Marketing mix modeling is a statistical method of determining the effectiveness of marketing campaigns by breaking down aggregate…