Account-based marketing, or ABM, is an approach to B2b marketing that concentrates marketing and sales resources on a…
An MQL (Marketing Qualified Lead) is a reasonably qualified lead who has downloaded a content offer or interacted…
Key Performance Indicators (KPIs) are the elements of your plan that express what you want to achieve by…
You can calculate the MQL to Sql conversion rate using this formula : (No. of MQLs/No. of SQLs)*100%.…
Simply put, a qualified prospect has: A need. A highly qualified prospect needs your product now or relatively…
Sales kpis are a type of sales metric used to measure performance against strategic goals. Put another way,…
Sales and marketing are crucial pillars of every business. They are closely linked and act as a catalyst…
A MQL is primarily a contact that is sales-ready, but is not yet ready for direct, personal attention…
A sales-qualified lead (SQL) is a person who is ready to buy your services as they already understand…
Sleeping rooms at a hotel are considered a perishable commodity. Each night, when a room goes unsold, the…