Charli d’Amelio (47.7 million followers) Zach King (24.5 million followers) Pewdiepie (21.8 million followers) David Dobrik (12.3 million…
Potential for higher ROI: Micro-influencers cost a lot less because they have smaller followings. Because of that, you’re…
TikTok tends to have high levels of engagement which makes pricing even more cost-effective, and well below YouTube…
Nano-influencers: 1,000–10,000 followers Micro-influencers: 10,000–50,000 followers Mid-tier influencers: 50,000–500,000 followers Macro-influencers: 500,000–1,000,000 followers Mega-influencers: 1,000,000+ followers How many…
From a paltry market share of 4.6 percent in 2016, and 4.8 percent in 2020, Tata Motors is…