Nano-influencers: 1,000–10,000 followers Micro-influencers: 10,000–50,000 followers Mid-tier influencers: 50,000–500,000 followers Macro-influencers: 500,000–1,000,000 followers Mega-influencers: 1,000,000+ followers How many…
From a paltry market share of 4.6 percent in 2016, and 4.8 percent in 2020, Tata Motors is…
Charli d’Amelio (47.7 million followers) Zach King (24.5 million followers) Pewdiepie (21.8 million followers) David Dobrik (12.3 million…
Potential for higher ROI: Micro-influencers cost a lot less because they have smaller followings. Because of that, you’re…
TikTok tends to have high levels of engagement which makes pricing even more cost-effective, and well below YouTube…