Customer segmentation is the process by which you divide your customers into segments up based on common characteristics…
Pricing is an important element of marketing mix. Every company should choose strategic choices when pricing the products…
Some publishers may pay for book reviews, while others may not. It is best to check with the…
Yes, digital marketing is of course a well-paid job. The average salary of a digital marketer at an…
Consumer behaviors can be grouped into four key categories: awareness, preference, engagement and advocacy. Each of these stages…
In marketing, a need is the consumer’s desire to get functional utility out of an offering. It’s the…
Five Main types of Customers Loyal Customers Impulse Customers Discount Customers Need-Based Customers Wandering Customers Related Readings What…
The first step in identifying your target market is understanding what your products/services have to offer to a…
Who created the 7ps marketing mix model? The 7Ps marketing model was originally devised by E. Jerome McCarthy…
Prepare a mission statement Determine your audience Describe your services Spell out marketing and promotional strategies Know your…