Step 1 – Understand Your Market and Competition Step 2 – Understand Your Customer Step 3 – Market…
The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing…
Jerome McCarthy was the first person to suggest the four P’s of marketing – price, promotion, product, and…
Needs-based segmentation is a type of methodology used to provide a more realistic prediction of buying behaviour. The…
Identify Customer Expectations Engage Prospects Evaluate Processes and Metrics Mobilize Your Leaders Look to the Future Now How…
branding is simply giving an identity , name, feathures to a product. And promotion is the way of…
In marketing, a product is an object, or system, or service made available for consumer use as of…
Consumer Buying Behavior refers to the actions taken (both on and offline) by consumers before buying a product…
Customer segmentation is the process by which you divide your customers into segments up based on common characteristics…
Pricing is an important element of marketing mix. Every company should choose strategic choices when pricing the products…