Consumer behaviors can be grouped into four key categories: awareness, preference, engagement and advocacy. Each of these stages…
In marketing, a need is the consumer’s desire to get functional utility out of an offering. It’s the…
Five Main types of Customers Loyal Customers Impulse Customers Discount Customers Need-Based Customers Wandering Customers Related Readings What…
The first step in identifying your target market is understanding what your products/services have to offer to a…
Who created the 7ps marketing mix model? The 7Ps marketing model was originally devised by E. Jerome McCarthy…
Prepare a mission statement Determine your audience Describe your services Spell out marketing and promotional strategies Know your…
Good office communication flow boils down to what I call, the “four Ps”portions, packaging, placement and point-in-time. In…