Coca-Cola on Friday announced it will be pausing paid advertising on all social media platforms globally for at…
The Marketing concept is preoccupied with the idea of satisfying the needs of the customer by means of…
Market segmentation is the actual process of identifying segments of the market and the. process of dividing a…
1) Specialisation 2) Differentiation 3) Segmentation 4) Concentration What is sales according to Kotler According to Kotler &…
Data Scientist responsibilities include: Undertaking data collection, preprocessing and analysis. Building models to address business problems. Presenting information…
2. Consumer behavior is the study of how individuals, groups, and organizations select, buy, use, and dispose of…
STP marketing (Segmentation Targeting, and Positioning) is a three-step marketing framework. With the STP process, you segment your…
Communication Skills Accountability Systems Is Apple customer centric Although Apple does conduct market research, it has been successful…
A niche market is a focused set of people or businesses who are in the market to purchase…
There are four original principles of marketing referred to as 4Ps or 4P marketing Matrix that companies use…