Consumers dislike the ads—for many reasons Nearly 3 out of every 4 users (74%) think there are too…
Underserved niche markets are the secret weapon that even startups can take advantage of because, despite having monopolies…
Segmentation allows businesses to make better use of their marketing budgets, gain a competitive edge over rival companies…
Needs. Needs : The most basic concept underlying marketing is that of human needs. Human needs are states…
Segment your customers Identify their needs Determine how your brand meets those needs Apply your analysis How do…
Interviews (telephone or face-to-face) Surveys (online or mail) Questionnaires (online or mail) Focus groups Visits to competitors’ locations…
It involves the 7Ps; Product, Price, Place and Promotion (McCarthy, 1960) and an additional three elements that help…
Objectives of Marketing Marketing majorly focuses on achieving consumer satisfaction and maximising profits. Customer satisfaction: The primary motive…
Segment your audience Identify the key benefit for each group Allocate quantitative data Compare your quantitative and qualitative…
TARGETED MARKETING. Coca-Cola takes every customer as a target, however its segmentation is mainly based on “age, family…