Niche tourism refers to how a specific tourism product can be tailored to meet the needs of a…
The law of supply and demand combines two fundamental economic principles describing how changes in the price of…
Target marketing segmentation is where you divide your potential customers into segments. You’ll then focus on a few…
Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or…
Emotional motivations can include qualities like pleasure, vanity, comfort, or prestige. Whereas rational motivations tend to be based…
The process of market segmentation consists of 5 steps: 1) group potential buyers into segments; 2) group products…
Create a strong onboarding experience Provide personalized customer experiences Build trust with your customers Implement a customer feedback…
What is Product-Centric? Product-centric describes a company focused on the details of its products above other considerations, including…
To determine your customer base, think about key characteristics of people likely to pay for your goods or…
Millennials (defined in the survey as those aged 25 to 34) spent the most dining out, averaging $95…