The world’s largest athletic apparel company, Nike is best known for its footwear, apparel, and equipment. Founded in…
A key component of marketing and strategic planning is conducting a SWOT analysis. SWOT is the acronym for…
Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are…
The marketing mix, also known as the four P’s of marketing, refers to the four key elements of…
Customer insight, also known as consumer insight, is the understanding and interpretation of customer data, behaviors and feedback…
Seven Ps of Service marketing: product (service), price, place (distribution), promotion, people, physical evidence, and process. Marketers work…
Consumer insights research involves analyzing data gathered during market research to make relevant and actionable business decisions. Market…
Line is a social media app that was founded in South Korea, but especially popular in Japan. It…
In 2019, there were 5.5 million frequent moviegoers aged 60 or above, up from 6.6 million in the…
Philip kotler is known around the world as the “father of modern marketing.” For over 50 years he…