To determine your customer base, think about key characteristics of people likely to pay for your goods or…
Millennials (defined in the survey as those aged 25 to 34) spent the most dining out, averaging $95…
Consumer goal pursuit occurs when a consumer buys a product in order to reach a desired end state…
We call them the Four Cs, which are the company, the category, the consumer and culture. Within each…
A niche market is a segment of a larger market that can be defined by its own unique…
Executive summary. We define customer strategy as the articulation of the distinctive value and experience your company will…
The 7Ps of marketing are – product, pricing, place, promotion, physical evidence, people, and processes. Who created the…
You measure demand generation by tracking key performance indicators (KPIs) related to the number of leads generated, the…
Full market coverage (or undifferentiated segmentation strategy) This approach applies a single marketing mix to the entire market.…
Consumer behavior refers to the purchasing behavior of final customer or individual or household who buys goods &…