A marketing strategy is more focused on things like the target audience, a strong value proposition, and reaching…
Description: Niche marketing is a marketing tactic deployed to target a specific market segment which is unique. What…
So, if you sell $500k of Product A to a group of customers and then cross-sell $200k of…
Descriptive analytics Diagnostic analytics Predictive analytics Prescriptive analytics How data analytics help marketing strategy Data analytics enables marketers…
What characteristics of technology have influenced the shift of power to the consumer? Consumers are able to create…
Market segmentation is a marketing strategy in which select groups of consumers are identified so that certain products…
“Consumer behavior is the actions and the decision processes of people who purchase goods and services for personal…
What is a Niche? A niche is just another word for the main topic around which all of…
The 3 Cs are: Company, Customers and Competitors – the three semi-fixed environmental factors in your market. As…
DEMOGRAPHICS. Customers may be grouped by similar variables, such as age, gender, occupation, education, income levels, geographic location,…