Market segmentation is a marketing strategy in which select groups of consumers are identified so that certain products…
“Consumer behavior is the actions and the decision processes of people who purchase goods and services for personal…
What is a Niche? A niche is just another word for the main topic around which all of…
The 3 Cs are: Company, Customers and Competitors – the three semi-fixed environmental factors in your market. As…
DEMOGRAPHICS. Customers may be grouped by similar variables, such as age, gender, occupation, education, income levels, geographic location,…
How do your customers feel about certain brands or products? Why do they select one product over another?…
Market segmentation segmentation is how a business splits up its target market and is based on location, demographics,…
Which Type of Marketing Should You Use? Digital marketing is generally more cost-effective and can be more targeted,…
Segmentation is crucial to defining a smaller target market for a niche business. It’s not enough to know…
Robert Katai, an experienced marketing strategist, provides the definition of a marketing concept: “A strategy that companies and…