STP marketing (Segmentation Targeting, and Positioning) is a three-step marketing framework. With the STP process, you segment your…
Communication Skills Accountability Systems Is Apple customer centric Although Apple does conduct market research, it has been successful…
A niche market is a focused set of people or businesses who are in the market to purchase…
There are four original principles of marketing referred to as 4Ps or 4P marketing Matrix that companies use…
What makes a good salesperson? A good salesperson has more to offer customers than an exciting pitch —they’re…
Customer Consistency Creativity Culture Communication Change Channel What are the 5 C’s of marketing The 5 C’s stand…
Clearly identify which product or service you are analyzing Analyze how your product meets the needs of your…
Essentially, it is about making a hotel as appealing as possible, in order to attract as many guests…
We’ve already touched on some new e-commerce trends in this article: selling on social media, personalization, headless e-commerce,…
For instance, a product oriented mission statement focuses on the offering itself – something in the likes of…