Niche marketing is a targeted marketing strategy aimed at small, specific and well-defined portions of the population. Organizations…
Listening. Identify customer needs by asking questions and concentrating on what the customer is really saying. Effectively listening…
Consumer behavior is the study of how people make decisions about what they buy, want, need, or act…
What is digital behaviour? Digital consumer behaviour, in terms of marketing research, essentially boils down to anything that…
Relationship Marketing is a strategy of Customer Relationship Management (CRM) that emphasizes customer retention, satisfaction, and lifetime customer…
The terms “marketing plan” and “marketing strategy” are often used interchangeably because a marketing plan is developed based…
As per the chapter of consumer protection class 12, a consumer is said to be a person who…
The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness. What is it? The 4Cs (Clarity, Credibility, Consistency,…
Consider the following key customer markets: consumer, business, global, and nonprofit. Consumer markets companies selling mass consumer goods…
Negative demand Unwholesome demand Non-existing demand Latent demand Declining demand Irregular demand Full demand Search engine optimization tools…