We’ve already touched on some new e-commerce trends in this article: selling on social media, personalization, headless e-commerce,…
For instance, a product oriented mission statement focuses on the offering itself – something in the likes of…
A handshake deal is a verbal commitment to a transaction. The problem with handshake deals and other oral…
The main target market for Apple’s products includes middle and upper-income consumers who are capable and willing to…
An insurance marketing specialist is responsible for strategizing, creating, and implementing marketing campaigns that support business development and…
Amazon’s mission is to be Earth’s most customer-centric company, and the very first of our 16 Leadership Principles—Customer…
Marketing results don’t just happen by chance. Creating a strategy ensures you’re targeting the right people, with relevant…
Sales is important because it is the bottom line. Marketing is about getting a product known. At the…
“Always my mother; forever my friend.” – “Motherhood is the greatest thing and the hardest thing.” – Ricki…
The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing…