Interviews (telephone or face-to-face) Surveys (online or mail) Questionnaires (online or mail) Focus groups Visits to competitors’ locations…
It involves the 7Ps; Product, Price, Place and Promotion (McCarthy, 1960) and an additional three elements that help…
Objectives of Marketing Marketing majorly focuses on achieving consumer satisfaction and maximising profits. Customer satisfaction: The primary motive…
Segment your audience Identify the key benefit for each group Allocate quantitative data Compare your quantitative and qualitative…
TARGETED MARKETING. Coca-Cola takes every customer as a target, however its segmentation is mainly based on “age, family…
Customer segmentation is the process of dividing customers into groups based on common characteristics so companies can market…
Geographic Segmentation: The retail stores of Apple are located in the highly populated cities around the world. With…
Simply put, a market insight is the discovery of a relevant, actionable and previously unrealized reality about a…
Professional referral occurs when an individual is referred from one professional care worker to another for advice or…
Martin Fishbein and Icek Ajzen originally conceived the theory of reasoned action: a consumer behavior theory that focuses…