The marketing mix, also known as the four P’s of marketing, refers to the four key elements of…
Without diversifying the destination’s tourism sources, it is almost impossible to understand who the target market is and…
Offer consistent company-wide messaging Provide instructions for easy adoption Build feedback loops into every stage of the process…
The four segmentation variables are the basic factors that marketers use to determine their segmentation strategy. The four…
Needs and goals are interdependent and change in response to our physical condition, environment, interaction with other people…
Market research is the process by which product managers accumulate and interpret information about market drivers, products or…
Increased sales and income Increased business volume and market share Increased customer satisfaction and loyalty Increased innovation by…
Niche marketing is a targeted marketing strategy aimed at small, specific and well-defined portions of the population. Organizations…
The apathetic buyer The self-actualizing buyer The analytical buyer The relater buyer The driver buyer The socialized buyer…
(1) Recognize a need (2) Gather information (3) Select and evaluate alternatives (4) Make a purchase decision (5)…