Though consumer neuroscience and neuromarketing are often used interchangeably in the marketing literature, the former refers to academic…
Positron-emission tomography (PET in neuromarketing) Positron-emission tomography (PET) is an invasive technique that measures the metabolic activity of…
Gerald Zaltman is associated with one of the first experiments in neuromarketing. In the late 1990s, both Gemma…
“Neuromarketing” loosely refers to the measurement of physiological and neural signals to gain insight into customers’ motivations, preferences,…
The electroencephalogram (EEG) is a very used technique in neuromarketing, and besides being portable and relatively economical, provides…
Electroencephalography (EEG) is a neuro-research technique that measures brain activity. It’s a widely used technique in neuromarketing research…
An area that has worried many is that neuromarketing poses a threat to brain privacy, and so an…
Neuromarketing is a marketing discipline that uses neuroscientific research and consumer behaviour to improve the effectiveness of marketing…
Herein, we will articulate common ethical concerns with neuromarketing. We argue that the most frequently raised concerns- autonomy,…
1- The Definition of Neuromarketing Because as argued by some neuromarketeers justly, neuromarketing is a field that many…