Electroencephalography (EEG) is a neuro-research technique that measures brain activity. It’s a widely used technique in neuromarketing research…
An area that has worried many is that neuromarketing poses a threat to brain privacy, and so an…
Neuromarketing is a marketing discipline that uses neuroscientific research and consumer behaviour to improve the effectiveness of marketing…
Herein, we will articulate common ethical concerns with neuromarketing. We argue that the most frequently raised concerns- autonomy,…
1- The Definition of Neuromarketing Because as argued by some neuromarketeers justly, neuromarketing is a field that many…
The Ikea effect was identified and named by Michael I. Norton of Harvard business school, Daniel Mochon of…
Neuromarketing es la unión entre la ciencia y las técnicas de marketing. Con base en los estudios relativos…