“Neuromarketing” loosely refers to the measurement of physiological and neural signals to gain insight into customers’ motivations, preferences,…
Sensory marketing, also known as sensory advertising, is a way to appeal to all five senses of your…
Thus, fMRI is considered to have the best spatial resolution among the functional neuroimaging techniques. How can we…
Terry Wu, Doctor of Neuroscience and owner of Neuromarketing Services, took the Think & Link stage on Thursday,…
An area that has worried many is that neuromarketing poses a threat to brain privacy, and so an…
Today business leaders can measure those brain states directly. Neuroscience gives business leaders the objective, scientific tools they…
Use images strategically in ads Pick appropriate colors Use effective product packaging Eliminate decision paralysis Leverage loss aversion…
9 The same year, Ale Smidts independently coined the term neuromarketing in his publication ‘Looking into the brain:…
Across numerous studies, key areas involved in risky decision making include lateral and orbital prefrontal cortex, anterior cingulate…
Gerald Zaltman is associated with one of the first experiments in neuromarketing. In the late 1990s, both Gemma…