Across numerous studies, key areas involved in risky decision making include lateral and orbital prefrontal cortex, anterior cingulate…
Gerald Zaltman is associated with one of the first experiments in neuromarketing. In the late 1990s, both Gemma…
Neuromarketing is a marketing discipline that uses neuroscientific research and consumer behaviour to improve the effectiveness of marketing…
Is Neuromarketing a More Accurate Way to Research? Neuromarketing can clearly provide valuable insights into how the consumer…
Positron-emission tomography (PET in neuromarketing) Positron-emission tomography (PET) is an invasive technique that measures the metabolic activity of…
The electroencephalogram (EEG) is a very used technique in neuromarketing, and besides being portable and relatively economical, provides…
In this article, we’ll have a closer look at five regularly used neuromarketing techniques to see how they…
Neuromarketing is a marketing discipline that uses neuroscientific research and consumer behaviour to improve the effectiveness of marketing…
1- The Definition of Neuromarketing Because as argued by some neuromarketeers justly, neuromarketing is a field that many…
In a famous neuromarketing case, Hyundai used EEG to test their prototypes. They measured brain activity in response…