Is Neuromarketing a More Accurate Way to Research? Neuromarketing can clearly provide valuable insights into how the consumer…
Positron-emission tomography (PET in neuromarketing) Positron-emission tomography (PET) is an invasive technique that measures the metabolic activity of…
The electroencephalogram (EEG) is a very used technique in neuromarketing, and besides being portable and relatively economical, provides…