What are the types of product positioning? There are 8 types of product positioning based on different aspects…
Luxury fashion brands sell upscale, sought-after and expensive clothing, shoes and accessories. Examples of popular luxury fashion brands…
The term “guerrilla marketing” is traced to guerrilla warfare, which employs atypical tactics to achieve an objective. In…
Research your idea Make or build and test your prototype Write a marketing strategy and plan Launching your…
Demographic segmentation is a factor used by Nike to target individuals according to their age, life-cycle stage, gender,…
Adidas separates its market into multiple categories depending on different consumers’ choices and likings. Market segmentation can be…
There is tax relief for eco-friendly businesses An eco-friendly business will be more credible Attracts more investors and…
Setting SMART (specific, measurable, attainable, realistic, & time-bound) goals keeps a business focused, moving in one direction, and…
Good examples of such products are Coca-cola drinks, the McDonald’s chain, Levi’s jeans, pop music, Colgate toothpaste, Sanyo…
Edelman is one of 200 firms on Forbes’ inaugural list of America’s Best PR Firms, which launches today…