Nike relies heavily on advertisements to promote their products, especially those featuring high-profile athletes and celebrities. Additionally, Nike…
Over the years PepsiCo had made diversification its number one priority. As of 2019, PepsiCo boasted 22 billion…
Its broad and diverse sports portfolio, from major global sports such as football and running, to regional heartbeat…
Lunar air-like midsoles. Cotton and Kevlar interwoven uppers. Advancements in footwear that, throughout the years, have made the…
Nike uses some eco-friendly materials, including organic and recycled cotton and polyester, and has water reduction initiatives in…
What are the types of product positioning? There are 8 types of product positioning based on different aspects…
Luxury fashion brands sell upscale, sought-after and expensive clothing, shoes and accessories. Examples of popular luxury fashion brands…
The term “guerrilla marketing” is traced to guerrilla warfare, which employs atypical tactics to achieve an objective. In…
Research your idea Make or build and test your prototype Write a marketing strategy and plan Launching your…
Demographic segmentation is a factor used by Nike to target individuals according to their age, life-cycle stage, gender,…