1988 was where it all started for the slogan. Nike kicked off the “Just Do It” campaign with…
Nike – “Just Do It” Apple – “Think Different” L’Oreal – “Because You’re Worth It” KFC – “It’s…
In 2018, Kanye West enlisted the help of Matt George, co-owner of Stussy Canada, to become a strategic…
Determine how your brand is currently positioning itself Identify your direct competitors Understand how each competitor is positioning…
An omni-channel retail experience will include brick-and-mortar stores, app-based options, and online platforms. For instance, a clothing brand…
Maintain a strong social media presence Inclusivity Celebrity collaborations Spotlight athletes, not just the product Focus on sustainability…
Nike produces a wide range of sports equipment and apparel. Their first products were track running shoes. How…
On the other hand, rational branding strategies emphasize the benefits of a product or service to compel consumers…
Transactional friendships occur because people don’t want to be alone. They don’t want to be seen as a…
The world’s largest athletic apparel company, Nike is best known for its footwear, apparel, and equipment. Founded in…