Coca Cola releases Sustainability report that comprises the details of CSR programs and initiatives engaged by the company.…
Simply put, it’s a strategy that targets a highly specific group of people based on shared interests and/or…
Omnichannel, here it comes again Embrace live commerce Start investing in marketplaces also instead of only Shopify Diversify…
An alternative term is distribution channel or ‘route-to-market’. It is a ‘path’ or ‘pipeline’ through which goods and…
Nike relies heavily on advertisements to promote their products, especially those featuring high-profile athletes and celebrities. Additionally, Nike…
The Nike swoosh is simple, soft and modern. It’s a minimal design that is impactful in every form,…
Nike’s strategy is based on running multiple social accounts. So the brand is able to target the audience…
The results showed that they chose IKEA due to the cost-advantages and wide products assortment as there has…
Exporting is a typically the easiest way to enter an international market, and therefore most firms begin their…
01 Increasing customers’ trust 02 Growing brand equity 03 Making marketing easy 04 Helping you reach your target…