A quality-based product positioning initiative emphasizes the quality of the product as its key selling point. This kind…
While this seems like they service a broad market, their main target market is males ages 15-25. This…
The logo of Sportswear brand puma has an image of a leaping Puma, which is also called a…
For Nike, their target market includes athletes and mostly young adults. Nike improved their products over the years…
Price strategy of Adidas When it comes to Apparel, Adidas mostly uses a skimming price strategy because of…
Every brand needs what marketer’s call “noticing power.” Nike is successful because they have their iconic catchphrase and…
This can be especially effective when a major sporting event is underway and popular interest is high. Sports…
Apple’s corporate-level strategies include the close-related diversification of its products at moderate and high levels, including home computers,…
Wieden+Kennedy is a global, independent agency that creates strong and provocative relationships between good companies and their customers.…
Adidas operates a selective distribution system for the sale of its products in which only authorised dealers may…