Clearly defined goals and objectives help keep you on target throughout the event planning process. They also help…
Successful media planning means that the business attracts new customers, increases its market share, raises people’s brand awareness,…
Set your marketing goals Conduct a marketing audit Conduct market research Analyze the research Identify a target audience…
Define the issue and the decisions that you need to make Gather data and identify key factors, trends…
The best way to see whether you achieve your marketing objectives is by executing short and long-term KPIs.…
Define your brand The first step to driving success with your digital marketing plan is defining your brand.…
“Experiential marketing is an entire channel of marketing that involves any face-to-face or offline effort to raise brand…
Make sure your ads are “on strategy” with your business positioning Communicate a simple, single message Stick with…
Six common factors that motivate salespeople are: Opportunity. Teamwork. Independence. Visibility. What is the key to B2b sales…
* A global strategy integrates the activities of a firm on a worldwide basis to capture the linkages…