The future of digital media will evolve as new tools emerge, consumers make new demands, and the quality…
Target your buyer personas Define your SMART goals Find the media planning tools best suited for you Analyze…
Location analysis is a technique for discovering, assessing and specifying the optimal placement of an organization’s people, information,…
Define Your Marketing Challenge Craft Your Survey Questions Carefully Distribute Your Research Survey to the Right Audience Review…
The four-step public relations processResearch, Planning, Implementation and Evaluation (RPIE)makes up the largest portion of the APR computer-based…
Target Customers Revenue Targets Strategies and Tactics Pricing and Promotions Deadlines and DRIs Team Structure Resources Market Conditions…
Answer: Public relations and marketing are related yet separate disciplines, and both are integral to the success of…
Objectives should be inspirational and easy to remember Objectives should be qualitative Objectives should be actionable and achievable…
Strategic Marketing is the way a firm effectively differentiates itself from its competitors by capitalising on its strengths…
Business Summary Business Initiatives Customer Analysis Competitor Analysis SWOT Analysis Market Strategy Budget Marketing Channels Why is an…