1) Identifiable 2) Substantial 3) Accessible 4) Stable 5) Differentiable 6) Actionable What are the primary requirements for…
Use images, graphics and videos to tell a story where possible. Visual content is more engaging, and can…
Specific: Clear and focused on one target Measurable: Quantifiable with an attached metric Attainable: Realistically able to be…
Lookalike Audience (LAL / LAA / LLA) – a type of audience you can create for your Facebook…
One of the most common reasons marketing campaigns fail is a lack of creativity. If your campaign is…
Establish your content goals Define your audience segments and buyer personas Conduct a content audit and gap analysis…
Art can be termed as an expression of creativity and imagination, while advertisements are a way to communicate.…
The 8 main types of online ads include product listing ads, display ads, demand-side platform ads, affiliate ads,…
Coca-Cola, in its marketing mix, follows a pricing strategy called price discrimination. Price discrimination is a microeconomic pricing…
Understand what elements of the campaign worked well/ not so well Learn how the target audience responded to…