Specific: Clear and focused on one target Measurable: Quantifiable with an attached metric Attainable: Realistically able to be…
Lookalike Audience (LAL / LAA / LLA) – a type of audience you can create for your Facebook…
One of the most common reasons marketing campaigns fail is a lack of creativity. If your campaign is…
Establish your content goals Define your audience segments and buyer personas Conduct a content audit and gap analysis…
Art can be termed as an expression of creativity and imagination, while advertisements are a way to communicate.…
The 8 main types of online ads include product listing ads, display ads, demand-side platform ads, affiliate ads,…
Coca-Cola, in its marketing mix, follows a pricing strategy called price discrimination. Price discrimination is a microeconomic pricing…
Understand what elements of the campaign worked well/ not so well Learn how the target audience responded to…
Company mission and positioning Goals and targets Sales organization and team structure Target audience and customer segments Sales…
Audit For Payment Of Advertisement Expenses Examine the supporting documents to ensure that the expenses relates to the…