Define your brand The first step to driving success with your digital marketing plan is defining your brand.…
“Experiential marketing is an entire channel of marketing that involves any face-to-face or offline effort to raise brand…
Make sure your ads are “on strategy” with your business positioning Communicate a simple, single message Stick with…
Six common factors that motivate salespeople are: Opportunity. Teamwork. Independence. Visibility. What is the key to B2b sales…
* A global strategy integrates the activities of a firm on a worldwide basis to capture the linkages…
Tactical goals are medium term, and they can be pursued for the next 12 or even 24 months.…
The future of digital media will evolve as new tools emerge, consumers make new demands, and the quality…
Target your buyer personas Define your SMART goals Find the media planning tools best suited for you Analyze…
Location analysis is a technique for discovering, assessing and specifying the optimal placement of an organization’s people, information,…
Define Your Marketing Challenge Craft Your Survey Questions Carefully Distribute Your Research Survey to the Right Audience Review…