Definition. The ultimate goal of your marketing campaign. For example, “get more leads” or “sell more widgets.” Campaign…
The main difference between these two business practices is that advertising is a part of marketing. A successful…
The steps of the strategic marketing process (mission, situation analysis, marketing plan, marketing mix, and implementation and control)…
Clearly define your goals Identify your target audience(s) Consider the most effective techniques to reach each target audience…
There are actually 3 big goals of marketing which include: Acquiring customers. Retaining customers. Turning customers into brand…
So we’ve already established that purpose and objectives are not the same think. Your purpose is an idea…
There are many essential roles within a marketing department, such as Marketing President, Product manager, Advertising manager, Public…
Define the goal Set specific and measurable actions to achieve the goal Communicate the goal clearly and openly…
Digital marketing analytics are the translation of customer behavior into actionable business data. Digital analytics tools can help…
Media planning is the process by which marketers determine how, when, and where an audience is given a…