When you launch a new campaign, the ad sets within that campaign enter the learning phase, which is…
On social media, TikTok’s “For You” feed is one example of prescriptive analytics in action. The company’s website…
Quality Score and the Ad Rank Formula Use Search Terms as Keywords Work on your Ad Relevance Use…
If marketers want to meet the demand for personalized content, they’ll need to adopt a triggered email marketing…
Clarify Your Brand Name Upload A High-Quality Profile Picture Update Your Bio With Relevant Information Use Hashtags Link…
Choose the right keyword themes for your Smart campaigns Check your location settings Review your budget Write effective…
Now, for a typical campaign my advice is to aim to run your ads for a minimum of…
Optimize your product listing, including title, product descriptions, key features, images, and pricing Positive reviews improve your search…
Resize your images Optimize image file names Use alt tags Make images mobile friendly Optimize the image title…
Responsive search ads let you create an ad that adapts to show more relevant messages to your customers.…