A market segmentation strategy organizes your customer or business base along demographic, geographic, behavioral, or psychographic lines—or a…
This playbook is a simple set of frameworks, tactics and best practices designed for you to focus on…
A sales and marketing department has the responsibility for deciding where the company should sell and what its…
Be optimistic and genuine Be likable Show them that you care Don’t scare your team members off Make…
A chief marketing officer (CMO) is the corporate executive responsible for an organization’s marketing activities. The CMO’s primary…
In the course of their day, B-level managers are often responsible for: Ensuring that the policies and initiatives…
A product matrix is a chart that makes product comparisons easy. It allows you to see a side-by-side…
The purpose of a marketing plan is to decide how you will sell your products or services to…
• Definitions: Campaign = “Work in an organised and active way towards a goal” Digital communication = Online…
A growth marketer is someone who runs constant, iterative tests throughout the funnel, and uses the results to…