Environmental scanning is the process of gathering information about events and their relationships within an organization’s internal and…
Volkswagen – “Think Small” Budweiser – “Wasssup” Dove – “Campaign for Real Beauty” Apple – “Get a Mac”…
Play 1: Know your target market Play 2: Match the product with their needs Play 3: Your elevator…
Marketing team brings in sales money, which runs the organisation. HRM is how to handle your staff so…
Market intelligence can inform and improve an organization’s overall strategy by grounding its decisions in real-world data and…
We generate innovative solutions and concepts for the future, advance new ideas and in this way we shape…
Examples of individual marketing Potential buyers who receive personalized promotional messages on their devices, for example, may be…
How are they different? Marketing and business development are different due to the functions they perform and their…
The internal marketing environment refers to INSIDE the organization itself, in order to help design an appropriate marketing…
Analytics managers transform raw data into business insights that are useful for decision making and strategic planning. They…