In the course of their day, B-level managers are often responsible for: Ensuring that the policies and initiatives…
A product matrix is a chart that makes product comparisons easy. It allows you to see a side-by-side…
The purpose of a marketing plan is to decide how you will sell your products or services to…
• Definitions: Campaign = “Work in an organised and active way towards a goal” Digital communication = Online…
A growth marketer is someone who runs constant, iterative tests throughout the funnel, and uses the results to…
External factors such as market economy, culture, social values, vogue, and corporate policies for consumers broadly influence the…
A director of communications or communications specialist may need a bachelor’s degree in communications, public relations, marketing, or…
Identify your marketing channels/strategies/activities Identify your goals and objectives Gather data Make a comparison Identify issues and gaps…
Tactical marketing often involves generating leads, building websites, placing ads, and following up. It includes advertising, sales promotions,…
Perform a marketing analysis, analyze target audiences and identify key competitors. Conduct market research, focus groups, surveys, phone…