An independent study commissioned by SmartestEnergy reveals that consumers are increasingly favouring brands with a commitment to environmental…
FMCG stands for fast-moving consumer goods. An FMCG company is any company that produces these goods. Well-known FMCG…
ITC’s corporate strategies are: Ensure that each of its businesses is world class and internationally competitive. Enhance the…
According to Nielsen, 75 percent of Millennials (those born between 1981-1996) are eco-conscious to the point of changing…
Barnes opines that what makes a good museum includes preparedness to take risks, to remain intellectually and physically…
Brand Identity Brand Meaning Brand Response Brand Relationship What is the role of branding in marketing Branding involves…
Coca-Cola responded to the challenge of becoming a more sustainable company by focusing on three major pillars: increasing…
Hence, the company is using the selective distribution channel maintaining a push-and-pull marketing communication (Meyer 2015). McDonald’s business…
It’s our experience with customers that have reported issues, that the IE browser can disrupt the shopping cart‘s…
Plastic and packaging In 2021, Nike says it’s on track to globally eliminate plastic bags from its operations,…