Key points. The Segmentation, Targeting and Positioning (STP) Model helps you position a product or service to target…
An independent study commissioned by SmartestEnergy reveals that consumers are increasingly favouring brands with a commitment to environmental…
FMCG stands for fast-moving consumer goods. An FMCG company is any company that produces these goods. Well-known FMCG…
ITC’s corporate strategies are: Ensure that each of its businesses is world class and internationally competitive. Enhance the…