INTRODUCTION. Pardot is your solution for B2B marketing automation and includes powerful tools that generate leads so your…
Salesforce Marketing Cloud is a customer relationship management (CRM) platform for marketers that allows them to create and…
Pardot Einstein is a set of AI-powered features for your marketing automation through Pardot. Empower your Pardot with…
According to Pardot’s co-founder, David Cummings: Pardot is the Latvian (not Latin!) verb meaning “to market” or “to…
What is Marketing Data Sharing? Marketing Data Sharing (MDS) allows you to restrict which leads, contacts, opportunities, and/or…
Pardot is the Latvian (not Latin!) verb meaning “to market” or “to sell.” I liked that it was…
Pardot provides targeted email campaigns, email automation, ROI tracking, and lead management for marketing organizations. For organizations that…
Search marketing tools help you track how your site and search results rank against your competitors. Add keywords…
Pardot campaigns are thematic touchpoints (similar to “source” in other systems). Pardot campaigns are used to track a…
B2C stands for Business-to-Consumer and refers to goods or services sold by a business to end customers. DTC…