The Wadia Group-owned Britannia industries has outwit ParleG on its strongest turf, rural India, according to a research…
It is described as ‘full with taste, full with health’. Besides its universally likable taste, the biscuit is…
It has categorized its offerings into Biscuits, Confectionery, Snacks and Premium Platina range. Through this, it offers niches…
The gamble paid off: Parle was able to sustain its volumes. Strict cost control at every point in…